Segment | Notion

A segment is a group of users that meets defined criteria, and it has 2 purposes:

Let you display all users who meet these criteria
Send in‑app campaigns only to users who meet these criteria, so you can target your marketing instead of sending to everyone

Create a segment

To create a new segment, simply go to the Users section and click the New button to the right of Segments.

You will then be able to choose segmentation based on core data, campaign interaction data, or static, here is what each means:

Core data: Direct user data including plan, signup date, last login date, tags, and onboarding progress.
Campaign interaction data: The user’s conversion (true or false), and the thumbs the user added (👍️ or 👎️) on one or more campaigns.
Static segment: Directly import the unique IDs of your users. This list is not updated dynamically because it is based on fixed IDs.

Choose one of the 3 options, then enter rules.

Here are some concrete examples

Want a segment with users who created their account more than 1 week ago and have not finished onboarding yet, so you can offer help and prevent churn?

Create a segment based on core data with rules like:

Onboarding complete: No
Signup date: more than 7 days ago </aside>

Want a segment containing all users who have been inactive for too long so you can follow up aggressively on their next login?

Simply create a segment based on core data with rules like:

Last login: more than 30 days ago </aside>

Want a segment containing users on a free plan, subscribed more than a week ago, with tags that show interest in your app so you can send an in‑app campaign to upsell them?

Then create a segment based on core data, with rules like:

Plan: Free plan (or the equivalent in your app)
Date: Joined more than 7 days ago
With tag: for each relevant tag (example: upsell, engaged, satisfied...) </aside>

Want a segment containing users who disliked your last 3 campaigns, showing strong frustration so you can ask what’s wrong and offer support?

Then simply create a segment based on campaign interaction data, with the rule:

Thumb: Down 👎️

And in the dropdown, select your 3 relevant campaigns for the filter.

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Want to create a segment based on logic that’s disconnected from Clice?

Then simply create a static segment with whatever IDs you want. You’re in control!

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Then just add a name, a description, and an emoji to this segment. This is entirely up to you and is simply to help you quickly recognize your segments in your Clice account.

Finally click Create and you’re done! You can then see the list of users that match this segment, updated in real time.

That’s all for segments.

Don’t understand the tag logic for segmenting? Visit this page: Tags

Having trouble sending a campaign to a segment? Visit this page: Create a campaign

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