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Note that campaign statistics are not updated in real time but once per day at midnight, Paris time.

However, a user's interactions with a campaign, as well as feedback, are available in real time. The delay applies only to aggregate statistics.

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Statistics

Once the campaign is launched, you can view all the statistics.

Here is the meaning of each statistic shown:

1. Open: Rate or number of users who opened this campaign
2. Conversion: Rate or number of users who clicked the call-to-action button of this campaign
3. Satisfaction: Breakdown of thumbs up 👍️ or thumbs down 👎️ given to this campaign by your users
4. Visits: Number of times (or average per user, depending on the chart) that the campaign was opened
5. Average read time: The average time, across all users, spent viewing the open campaign. This value increases with each new open by a user.

Feedback

You can access your users' responses to this campaign, saved as feedback. To do this, open the campaign in the Campaigns section and simply click the Feedback button in the top right.

Insights and AI

To improve your understanding of the campaign data and to make this process easier, your AI assistant can generate tailored reports. To do this, open the campaign in the Campaigns section, click the Actions dropdown, and select Ask AI.

A popup will open. Click the New report button in the top right. You can give your assistant instructions, such as asking to focus on analyzing certain statistics in particular, or requesting precise advice to improve a specific conversion. This is optional.

Then click the Generate button and wait a few seconds for the assistant to write the report.

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This report takes into account the same data you see: the statistics and the feedback specific to this campaign.

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Once generated, you can view this report by opening the Ask AI popup. No need to copy and paste it elsewhere. It is saved and you can view it at any time, unless you decide to delete it.

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You're now a marketing ace!

If you want to analyze all your campaigns and overall statistics in one place, go to the Insights section. This guide explains how to use it Insights.

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